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[Experience] Samsung Galaxy Z Fold 4, from unfinished to complete| Great alternative if you're tired of your old phone

The 'Mission' of the Galaxy Z Fold 4 is to popularize the foldable screen and usability has improved, but the weight is disappointing. Galaxy S7 box office official 'similar' pre-sales close to 1 million units... Expanding the weight of Fold 4.

Local consumers are experiencing products at the Galaxy Z Flip 4 and Z Fold 4 pop-up stores in Piccadilly Square, London, on the 11th (local time).  

The initial evaluation of the Galaxy S7 series, which was unveiled in March 2016, was mixed. There were reactions such as “reheating” and “no innovation” because there was no big difference in appearance from the Galaxy S6, which had good reviews. At that time, Samsung took the development concept of the Galaxy S7 as 'high perfection'. The number of camera pixels and battery capacity, which were evaluated as disappointing points of the Galaxy S6, have been improved. In addition, water resistance and external memory slots that were missing were added. What was the result? The Galaxy S7 sold a total of 48 million units, surpassing that of the S6 (43 million units).

I've been using the Galaxy Z Fold 4 for the past week. Samsung Electronics (55,300 won ▼ 500 -0.9%) suddenly remembered the Galaxy S7 while looking at the Galaxy Z Fold 4, the 4th generation foldable smartphone released by Samsung Electronics on the 26th. The Galaxy Z Fold 4 is not much different from its predecessor, the Fold 3, in terms of the foldable form factor (outer appearance) structure of the screen. The exterior design is similar. However, if you open the inside of the product, you can see that the Galaxy Z Fold 4 is equipped with various new technologies (refer to the article) in the hinge, material, damper, and heat pipe of “Exceed the Limits” on August 23, 2022 . The combination of new technologies raised the level of perfection such as weight, screen, and usability, and when touched, it was enough to feel the overall build quality improved.

Galaxy Z Fold 4 cover screen. The vertical length is reduced and the width is wide, giving the impression of using a regular bar-type smartphone.

 Wider screen, weight is disappointing

The biggest strength of the Galaxy Z Fold 4 was the overwhelming user experience through the large screen. The vertical size of the main display has also been reduced by 3.1 mm from 158.2 mm to 155.1 mm. On the other hand, the screen was increased by increasing the width by 3 mm from 119.9 mm to 122.9 mm. Previously, the front display had a long rectangular shape from top to bottom, but the Fold 4 is closer to a square. For example, when viewing YouTube in portrait mode, the Galaxy Z Fold 4 gives a similar feeling to the screen size of a regular smartphone in landscape mode. Also, if you fold it halfway and use the camera function, you can immediately check the captured image on the left screen of the main display.

In the past, the cover screens of the Fold series were too narrow in width and excessively long, so there were a lot of responses as “strange” and “stupid”. The cover screen of the Galaxy Z Fold 4 has been enlarged by 2.7 mm from 54.5 mm to 57.2 mm. Through this, the screen ratio was changed from 24.5:9 to 23.1:9, and it felt like using a regular bar-type smartphone.

Watching BTS music video on Fold 4. Even if you watch the video in portrait mode, the Fold 4 can experience a large screen comparable to that of a normal smartphone in landscape mode.

The weight of the Galaxy Z Fold 4 is 263g, which is 8g less than its predecessor, the Fold 3 (271g). Considering that the weight of the Fold 1 was 301g, the total weight was reduced by 38g in the 4th generation. However, it was difficult to feel the weight of 8g while actually using it. There were times when my wrists were sore while lying in bed and using my smartphone. It is still an unavoidable fact that the product is thicker and heavier than the general Galaxy or iPhone series.

When the Fold 4 is half-folded and taken with the camera, the subject is displayed on the right screen and the image taken just before is displayed as a preview on the right screen.

However, the foldable large screen has the power to offset these shortcomings. In the end, it is up to the consumer's taste, and Samsung's strategy to improve the degree of perfection is analyzed as a measure to overcome the big barrier of foldable phones, which have the strength of a large screen and the disadvantage of being heavy.

In fact, when Samsung Electronics launched the Galaxy Z Fold 4, it worked hard to improve the user experience so that you can feel the larger screen more. The result is a 'task bar' function. Like Windows, frequently used icons are gathered under the screen, so you can quickly run applications (apps) through the icons at any time. It was very difficult to write an article on a smartphone, but it was convenient to view the document on the large foldable screen.

The Galaxy Z Fold 4 was a good product overall. Even with the Galaxy Z Fold 3, the previous work, I felt that the level of perfection was improved, but the Fold 4 felt more solid when I held it. It felt like the unfinished Fold series was gradually entering the stage of completion. This ultimately means popularization.

On the morning of March 10, 2016, the 'Samsung Electronics Galaxy S7 Media Day' event was held at the Shilla Hotel in Jung-gu, Seoul. A model is introducing the waterproof and dustproof function of the Galaxy S7. At that time, Samsung Electronics announced that it had significantly improved the performance demanded by consumers, such as cameras, waterproof and dustproof functions, external memory, and large-capacity batteries.

The era of 'foldable' concerns has come

Since the Fold series was first released in 2019, I have used all of the Galaxy Z Fold 1st to 3rd generations. However, the Galaxy Z Fold 4 was the first product that I felt wanted to purchase. Its predecessor, the Galaxy Z Fold 3, was a product that I felt was well made. However, I did not even think of buying the expensive Fold 3 at a cost of about 2 million won. Although the Galaxy Z Fold 3 has improved a lot, as someone who is familiar with stick-type smartphones, it was burdensome to put a foldable smartphone as a candidate for purchase.

There were actually a lot of people with similar thoughts. If you look at your acquaintances who bought the Galaxy Z Fold 3, most of them are interested in the latest products or information technology (IT) devices. In some cases, there were many entrepreneurs who supported telecommunication expenses from their company. It was because of the perception that it was too experimental to purchase as a product with my own money (I buy it with my own money). This is a big barrier with foldable smartphones.

But the Galaxy Z Fold 4 was different. I was surprised to see a woman in her 20s who bought the Fold 4 among my acquaintances. When asked why he bought the Galaxy Z Fold 4 from an acquaintance, he said, "I felt tired of similar smartphones such as the Galaxy and iPhone, and I wanted to try an innovative smartphone."

Roh Tae-moon, president of Samsung Electronics' MX business division, introduces the next-generation foldable smartphones 'Galaxy Z Flip 4' and 'Galaxy Z Fold 4'. / Provided by Samsung Electronics.

As for the reason for not purchasing the Galaxy Z Fold 3, he said, “I touched the Fold 3 myself, and it seems to be too long vertically, and I thought it would be better to use a Galaxy Note or Apple iPad mini because of the poor portability.” The hinge and grip feel much better for the 4, and since I bought the flip, I decided to buy the Fold 4 because I can definitely feel the advantages of the foldable.” He said, "There was no reason not to buy a 50-megapixel camera, especially since the price was frozen." In fact, it was surprising that Samsung Electronics' selling points such as completeness, camera, and price were correct.

In fact, 970,000 units of the 4th generation foldable smartphone, close to 1 million units, were sold during the pre-order period from the 16th to the 22nd. This is 50,000 more units than the 3rd generation, which sold 920,000 units. The difference is even greater when comparing the average daily sales. The average daily sales of the third generation was 131,000 units. However, the 4th generation sold 138,000 units. This surpassed the Galaxy S22 series (average daily average of 127,000 units), which sold 1.2 million units in 8 days.

It is also expected that the proportion of the Galaxy Z Fold 4, which is more expensive than the Galaxy Z Flip 4, has increased in the pre-sale. Last year, the flip-to-fold ratio of Galaxy foldable phone users was 70 to 30, but in this pre-sale, it was counted as 65 to 35. In fact, the 4th-generation Galaxy Z Fold blew the signal to start the 'popularization of the flagship foldable'. If you prefer a lightweight phone or a stick-type smartphone, we recommend the Galaxy and iPhone. However, if you want to feel the user experience of a large screen, the Galaxy Z Fold 4 may be the answer.

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